Issue 4/2010

Linkgroup on producing electronic and print media

Issue 4/2010

News

www.zellweger-park.ch – Fully iPad compatible:
Linkgroup designs and delivers comprehensive website.

A former industrial site belonging to Zellweger Luwa AG in Uster is to be transformed into a new, lively residential and work area built around a public park. Linkgroup is responsible for programming and implementing the basic website for Zellweger Park, supplying the entire range of services from creation and design to photography. The site includes news updates to cater to the needs of a broad public, and with a Facebook button it is also compatible with social media. Linkgroup will continue to work closely with Zellweger Park on the long-term development of the platform so that it can be used, for example, to market the area and cover the individual phases of the construction project. The chosen solution features an extremely flexible content management system which is convenient and easy to use for the customer.

Website of Zellweger Park, Uster www.zellweger-park.ch

More | Roberto Carboni and Markus Fankhauser will be glad to answer your questions.

Know-how

Switzerland’s best internal communications media:
Coop maintains dialogue with 53,000 staff and wins the 2010 rankings.

Whatever the attractions of an intranet or social media, a professionally produced staff publication is still an efficient and highly valued communications medium. This has also been the experience of major retailer Coop, whose Coop Forte magazine has received the “Golden Quill” awarded by the Swiss Association of Internal Communications (SVIK/ASCI). You will find also find details of the winners in individual categories in this article. Linkgroup supports SVIK/ASCI and the rating to help enhance the standing of internal communications as a component of corporate communications. For many years we have served as a specialist media provider in the production of staff newspapers, magazines and online solutions in up to eight languages. To ensure efficient processes we use web-based, IT-driven cross-media systems. You can find out more about the 2010 rating in a special brochure initiated and produced by Linkgroup.

2010 rating: Special brochure (e-paper)
Article in M&K: Coop’s winning medium/2010 rating (PDF)

More | Nicole Maack and Jürg Trösch will be glad to answer your questions.

New developments

Tracking the pulse of Swiss PR – first Practice Monitor Report published: 58% of PR professionals are women, a figure that could grow to more than 70% in only a few years.

The Swiss Corporate Communication and Public Relations Practice Monitor 2010 Report tracks trends in the Swiss PR industry. The most significant influences currently are digital communications and social media. The findings have been published for the first time in the Practice Monitor 2010 Report produced by the Swiss Corporate Communication and Public Relations Observatory, founded by the Università della Svizzera italiana in collaboration with SPRI, BPRA, .HarbourClub. and pr suisse. The Swiss Observatory, which plans to conduct regular studies, is the central platform for the survey of communications professionals in Switzerland. Besides Linkgroup, the Swiss Observatory is supported by Adecco, Adwired and YJOO Communications. It carries out both regular surveys and ad hoc studies to provide data designed to enable the industry to improve professional practice on an ongoing basis. The next study is already planned for February 2011. Linkgroup produced the publication for the latest study, which can be downloaded or ordered.

2010 study: Special brochure (e-paper)
2010 study: Order print version of special brochure

More | Jürg Trösch and Marc Lehmann will be glad to answer your questions.