References
Orpheum, foundation for the advancement of young soloists
Concept and production of visual identity
Challenge:
The existing corporate design of the foundation and concert series had to be modernised. The idea was to maintain content along existing lines and add new creative design ideas (also covering the existing website). This included developing a key visual for concert promotion and this year’s 20th anniversary of the Orpheum concerts for the advancement of young soloists.
Solution:
The project was divided into five areas of communication: information material and print media, promotional material, national print advertising campaign, on-site promotion, and a redesign of the website.
A closely related requirement was that it must be possible to use the new key visual/emblem for all components of the information and media mix. Orpheum’s new design reflects its autonomy and individuality, representing music and rhythm in visual form.