

Challenge:
The main goal of reorienting “Saft & Kraft” is to turn the customer publication produced by EKZ (Canton Zurich’s electricity utility) into more of a popular magazine, as well as making it a more prominent flagship of the EKZ brand targeted specifically at the audience.
Solution:
We collaborated in designing a modern look and feel for EKZ’s quarterly customer magazine, with a clear visual thread and sections structured to make the magazine exciting and entertaining to read. We were responsible for the entire production process, from writing and editing and advertising management to design, prepress and print management.