Ascom
Annual report in a style-setting new design:
putting the new branding into practice.

Ascom annual report

Customer
Ascom is an international solution provider with comprehensive know-how in healthcare and telecoms workflows.

Customer’s wish
Ascom wanted to have its annual report redesigned in line with its updated corporate design.

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Approach
On the basis of the revised guidelines Linkgroup developed and implemented a report for the entire group, including the Wireless Solutions and Network Testing divisions, based on a style-setting concept spanning new communications and typographic design and new colour schemes. Linkgroup also took charge of the visual concept and oversaw the photoshoots in Hirslanden’s Klinik im Park and Puls 5 in Zurich.

Outcome
An annual report in a new, powerful visual design appealing to the emotions and engendering a strong sense of identification. 
Linkgroup has been a partner to Ascom for many years, and in its capacity as an agency and media services provider has delivered various other projects for the company on a one-stop basis.

  • Print medium
  • PublishingSuite Finance®
  • Communications consulting
  • Project management
  • Strategy/concept
  • Corporate identity/​corporate design
  • Photography
  • Communications design
  • Translation management
  • Proofreading
  • Layout/typographic production
  • Image processing
  • Quality management
  • High-end offset printing
  • Postpress
  • Logistics

Ascom

“Linkgroup supports Ascom on a one-stop basis with its Financial Publishing package. We have had a well-functioning partnership with Linkgroup for many years. They provide everything from a single source, from expert advice and concept development to communications design and integrated production. This eliminates wasted effort and makes sure we get good value for money. Among other things, their web-based PublishingSuite® platform has enabled us to substantially simplify and speed our publishing processes. Our new annual report is distinctive, creative and accurately reflects our strategy. What I particularly like about Linkgroup is their substantial technical expertise at all levels, their reliable project management, and the great personal dedication of their staff. On the basis of our own experience we can warmly recommend Linkgroup to others.”

Daniel Lack, Company Secretary & Chief Communications Officer of Ascom Holding AG, Baar ZG