ewl energie wasser luzern
Digital theme portal and customer magazine for retention and relationship management: Linkgroup creates cross-media communications concept.

ewl energie wasser luzern digital theme portal and customer magazine

Customer
ewl energie wasser luzern is a Lucerne-based energy services company that operates in Central Switzerland. Its environmentally and economically sustainable offering spans electricity, natural gas, heat, water, telecoms, energy services and electrical installations.

Customer’s wish
The upcoming liberalisation of the electricity market is opening up new business opportunities. ewl is tackling the complex challenges with ambition, and also wanted to proactively take steps to make its communications portfolio more effective. This was to include reorienting the content, structure and visual identity of its well-established customer magazine “flux”. The company wanted to create a new online theme portal integrated with the corporate website and geared to its online-savvy audiences.

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Approach
A fundamental analysis was done to find out how the existing print medium and the various digital applications could be formed into a powerful communications portfolio. Then Linkgroup developed firm conceptual recommendations for implementation. Throughout the process we were able to provide ewl with comprehensive one-stop support in all disciplines on the basis of our Corporate Publishing and Digital Solutions service packages.

Outcome
The cross-media communications concept enables ewl to respond to the changing, increasingly complex and channel-spanning media behaviour of its target audiences. The new customer magazine and theme portal are powerful customer retention and relationship management tools. They’re fresh, distinct and contemporary.

flux aktuell content portal Online
flux customer magazine Print

  • Print medium
  • Digital solution
  • Website
  • Communications consulting
  • Project management
  • Audit/analysis
  • Strategy/concept
  • Photography
  • Communications design
  • Proofreading
  • Programming
  • Layout/typographic production
  • Image processing
  • Quality management
  • High-end offset printing

ewl energie wasser luzern

“We were looking for an agency that could make our customer magazine future-ready and guide us along the path of digitalisation. It was important to find an agency that could think their way into and understand our fields of business. From the outset Linkgroup impressed us with their coherent overall concept. We were also excited about their ability to work in partnership, their creative design and ideas, and the journalistic quality of the copy they provide.”

Carla Sahli, Corporate Communications, ewl energie wasser luzern