Lyreco Switzerland
Systemic consulting approach and editorial content:
customer magazines for additional fields of business.

Lyreco: customer magazine “Workplace catering businesses”

Customer
Lyreco is one of the world’s leading suppliers of workplace products and solutions.

Customer’s wish
For years, Lyreco has been developing new fields alongside its traditional office supplies business, intelligently harnessing its existing distribution canals. Linkgroup was commissioned to create special publications to promote sales in two areas of business, personal protection equipment and workplace catering.

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Approach
The solution was to create a systematic consulting framework in which the new product offerings are embedded, with editorial content to match. The new consistent, high-end design emphasises user-friendliness and showcases Lyreco’s unique selling propositions. On the editorial side, Linkgroup came up with appropriate subject areas and business cases designed to reinforce Lyreco’s integrated expertise.

Outcome
Appealing magazine-like crossmedia publications with exciting content. www.pausenmanager.ch and www.safetymanager.ch. Linkgroup has been a partner to Lyreco Switzerland for many years, and in its capacity as an agency and media services provider has delivered various other projects for the company on a one-stop basis.

  • Print medium
  • Digital solution
  • Cross-media solution
  • Communications consulting
  • Project management
  • Audit/analysis
  • Strategy/concept
  • Corporate identity/​corporate design
  • Communications design
  • Content/editorial
  • Translation management
  • Proofreading
  • Programming
  • Layout/typographic production
  • Image processing
  • Quality management
  • High-end offset printing
  • Postpress
  • Logistics
  • Hosting

Lyreco

“We were looking for an agency with comprehensive expertise in marketing publishing and custom media to produce customer magazines for our new personal protection equipment and workplace catering businesses. The conceptual and design work produced by Linkgroup impressed us from the outset; their ideas were well founded, and their approach was intelligent and added clear value. Staff at all levels of the Linkgroup hierarchy are highly motivated and dedicated – something that also worked to our benefit in the course of the comprehensive production process.”

Martin Schlittler, Marketing Director of Lyreco Switzerland AG