Lyreco launches Insights platform for dialogue and campaigns: Linkgroup provides comprehensive integrated support at the strategic and operational level.
Lyreco is one of the world’s leading suppliers of workplace products and solutions, operating in 42 countries. The company employs around 9,000 people and distributes more than 11,000 inventory items.
In the future, Lyreco’s communications are to focus on digital channels and social media. In marketing, the company systematically works with theme-based campaigns geared to products or image depending on the positioning. It wanted to develop a platform as a central hub for these platforms, enabling content to be distributed and products offered rapidly on a channel-optimised basis.
After analysing the existing communications portfolio, we worked closely with Lyreco to formulate an online-first digital strategy. Activities that had been successful in the past were reactivated and transferred to the new platform. Linkgroup was able to provide Lyreco with comprehensive, integrated support at both the strategic and operational level via its Marketing Publishing and Digital Solutions packages.
The new Insights media portal is fresh and incisive and consistently geared to the information needs of users, who are drawn into the world of Lyreco by content marketing featuring exciting stories. Intelligently linking social networks with a powerful newsletter tool has enabled Lyreco to massively extend its reach.
Insights theme portal www.insights-lyreco.ch
- Digital solution
- Communications consulting
- Project management
- Communications design
- Image processing
Lyreco Switzerland AG (Tina Kempf)
“Right from the new publication concept, we were impressed by Linkgroup across the board. We could also draw on their know-how in the development of our new Insights platform, a state-of-the-art solution that performs a valuable function as a central hub in our campaign management. We also value Linkgroup’s expert support when it comes to producing content and developing themed campaigns. Many thanks!”
Tina Kempf, Marketing & Communication Manager Lyreco Switzerland AG, Dietikon ZH