Mavena
Relaunch of medical care products:
developing and delivering Mavena’s brand and product design.

Mavena Magazine

Customer
The Mavena Group develops, manufactures and markets naturally based medical care products for the treatment of chronic skin conditions. Its head office is in Hünenberg (Zug, Switzerland), and it has subsidiaries in Switzerland and Italy.

Customer’s wish
Mavena’s goal is to be a leading provider of medical care products for patients with psoriasis and atopic dermatitis (neurodermatitis). For the launch Mavena needed a fresh new brand and product design, and commissioned Linkgroup to develop and deliver it.

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Approach
Besides creating brand identities for the various product lines, the project also included designing imagery, packaging and trade fair stands, and developing the entire range of marketing and communications materials, including patient brochures, mailshots, giveaways and print ads.

Outcome
An attractive design with engaging visuals and a clear thread running through it. Linkgroup has been a partner to Mavena for many years, and in its capacity as an agency and media services provider has delivered various other projects for the company on a one-stop basis.

  • Print medium
  • Communications consulting
  • Project management
  • Strategy/concept
  • Corporate identity/​corporate design
  • Photography
  • Communications design
  • Proofreading
  • Layout/typographic production
  • Image processing
  • Quality management
  • High-end offset printing
  • Postpress
  • Logistics

Mavena International AG

“As a start-up with a limited budget we were looking for an expert partner to help us develop our brand identity. In addition to refining our umbrella brand, the project included designing independent identities for the various product families and products as well as marketing and communications material such as brochures, mailshots and ads. An agency and one-stop shop rolled into one, Linkgroup was able to give us just the support we needed. We’ve been particularly impressed by their pragmatic approach and ability to implement things efficiently with minimal interfaces.”

Reto Flückiger, CEO of Mavena International AG