Relaunch of medical care products:
developing and delivering Mavena’s brand and product design.
The Mavena Group develops, manufactures and markets naturally based medical care products for the treatment of chronic skin conditions. Its head office is in Hünenberg (Zug, Switzerland), and it has subsidiaries in Switzerland and Italy.
Mavena’s goal is to be a leading provider of medical care products for patients with psoriasis and atopic dermatitis (neurodermatitis). For the launch Mavena needed a fresh new brand and product design, and commissioned Linkgroup to develop and deliver it.
Besides creating brand identities for the various product lines, the project also included designing imagery, packaging and trade fair stands, and developing the entire range of marketing and communications materials, including patient brochures, mailshots, giveaways and print ads.
An attractive design with engaging visuals and a clear thread running through it. Linkgroup has been a partner to Mavena for many years, and in its capacity as an agency and media services provider has delivered various other projects for the company on a one-stop basis.