Nahrin
New sales handbook for Nahrin:
food manufacturer chooses Linkgroup’s Marketing Publishing package.

New sales handbook for Nahrin

Customer
Nahrin is a Swiss family company with a rich tradition in manufacturing and developing foods, all the way from research to sales. The company produces first-class products on the basis of high-quality ingredients. Nahrin is one of the largest direct sales operations in Switzerland. Close dialogue with customers enables the manufacturer to respond very flexibly to their wishes and trends in the market.

Customer’s wish
Priority number one: sales! Nahrin’s 250-plus sales reps all sell direct, which means they need a well structured, easy-to-read and sales-friendly handbook. Linkgroup faced the task of developing an intelligent tool that could be used effectively and appropriately, whoever the recipient. The new sales handbook had to be informative provide a framework for dialogue as well as helping boost sales and image.

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Approach

We provided Nahrin with one-stop support in the form of our comprehensive Marketing Publishing package. The package is geared to organisations that recognise the value of professional marketing and sales literature. It spans communications consulting, concept development, content and editorial, communications design and integrated production.

Outcome

The result is a sales publication rich in modern illustrations and appealing images that presents Nahrin’s appetising products in the best possible light. The newly conceived handbook is designed to support dialogue and enable salespeople to address private individuals in their homes more appropriately and emotionally. Clear product presentations and transparently structured content enable important information to be found rapidly.

  • Print medium
  • Communications consulting
  • Project management
  • Strategy/concept
  • Corporate identity/​corporate design
  • Communications design
  • Content/editorial
  • Translation management
  • Proofreading
  • Layout/typographic production
  • Image processing
  • Quality management

Nahrin AG

“We were seeking an agency with a good grasp of marketing and sales. The people at Linkgroup impressed us not only with their creative ideas, but also with the way they implemented them. Modern and attractively designed, the new handbook is an ideal tool for our sales force. We very much appreciate Linkgroup’s professionalism, and can highly recommend them as a partner.”

Markus Bachmann, Head of Marketing of Nahrin AG, Sarnen