Developing a corporate design:
print media, signage and Office templates.
Stiftung RgZ has been in existence for more than 50 years. The 240 staff who work for the foundation help people with mobility problems, developmental disabilities, and mental and multiple handicaps, regardless of how severe. It runs eight advice and therapy centres for children, two special needs schools, a day activity centre, a sheltered workshop, and a home for adults.
As part of its repositioning, the foundation updated its entire visual identity as well as adopting a new name and logo and developing a comprehensive website. The idea behind the strapline “No more handicaps to development” and the new CD was to create a new, fresh and contemporary image for the organisation.
Linkgroup worked closely with Stiftung RgZ to develop a systematic structure for the visual design, and delivered a broad range of print media and Office templates, plus waymarking applications for the foundation’s various sites and the corporate design for its vehicles, all on a one-stop basis.
The modern, friendly visual identity reflects the high standards the foundation has set for itself.
Linkgroup has been supporting the non-profit RgZ for many years, and in its capacity as an agency and media services provider has delivered various other projects for the foundation on a one-stop basis.
- Print medium
- Digital solution
- Cross-media solution
- Communications consulting
- Project management
- Corporate identity/corporate design
- Communications design
- Layout/typographic production
- Image processing
- Quality management
- High-end digital printing
- High-end offset printing
- Office templates
“Our foundation wanted to reposition itself with the launch of a new visual identity. This complex strategic project required an expert partner to give us optimum advice at all levels and deliver the project systematically on an integrated basis. Within only a narrow timeframe we faced the challenge of developing and implementing a wide range of print media and electronic applications such as Office templates. At the same time we wanted to redefine the signage and waymarking at our various sites, and use the new corporate design for our vehicle fleet. Our longstanding partner Linkgroup provided one-stop services meeting our high expectations and standards of quality in all disciplines.”
Rudolf Dietz, CEO of Stiftung RgZ, Zurich