Zurich Chamber of Commerce
Comprehensive new look and feel for the Zurich Chamber of Commerce. Linkgroup developed a concept for a new design harnessing a diverse range of digital and analogue communications.

Zürcher Handelskammer Website

Customer
The Zurich Chamber of Commerce represents the business and political interests of around 1,100 organisations in all industries in the cantons of Zurich, Schaffhausen and Zug. Its explicit goal is to create a liberal, market-friendly framework for business. With a rich tradition going back more than 140 years to 1873, the Zurich Chamber of Commerce is one of the oldest business associations in Switzerland.

Customer’s wish
Zurich Chamber of Commerce felt its corporate design was outdated and behind the times. The idea was to rethink the corporate design and then renew its entire digital and analogue communications on a step-by-step basis. Zurich Chamber of Commerce commissioned Linkgroup to design a range of communications media including a logo, corporate website, newsletter, annual report and portrait.

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Approach
The remit ranged from strategic and content-related considerations and concept development to cross-media production. Development and implementation were handled in agile collaboration with the Zurich Chamber of Commerce. The media convergence challenges involved made the project the ideal candidate for our Corporate Publishing and Digital Solutions packages, which give the customer the benefit of a combination of specialist expertise, cross-media capabilities and deep vertical integration, all from a single provider.

Outcome
The result was a design, look and feel that is unique among business associations, providing a uniform, seamless user experience across all applications and channels, and making the Zurich Chamber of Commerce brand clearly and consistently tangible throughout communications on all channels. In recent months Linkgroup has successfully completed a number of similar projects in its capacity as agency and producer.

Website
Newsletter (German only)
"Stimme der Wirtschaft" (German only)

  • Print medium
  • Digital solution
  • Website
  • Linkmailer® newsletter-tool 
  • Communications consulting
  • Project management
  • Audit/analysis
  • Strategy/concept
  • Corporate identity/​corporate design
  • Content/editorial
  • Communications design
  • Proofreading
  • Programming
  • Layout/typographic production
  • Image processing
  • Quality management
  • High-end digital printing
  • High-end offset printing
  • Logistics
  • Hosting

Zurich Chamber of Commerce

“We were looking for a creative agency with an understanding of what we’re about and the ability to deliver concrete solutions. The idea was to rethink our corporate design and then renew our entire digital and analogue communications on a step-by-step basis. Linkgroup has always given us good advice and fully met our expectations. The result is a design, look and feel providing a uniform, seamless user experience across all applications and channels, making the Zurich Chamber of Commerce brand clearly and consistently tangible throughout our communications on all channels.”

Dr Regine Sauter, Director of Zurich Chamber of Commerce